[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.upmas.cz\/jak-vytvorit-komercne-uspesny-web\/#Article","mainEntityOfPage":"https:\/\/www.upmas.cz\/jak-vytvorit-komercne-uspesny-web\/","headline":"Jak vytvo\u0159it komer\u010dn\u011b \u00fasp\u011b\u0161n\u00fd web","name":"Jak vytvo\u0159it komer\u010dn\u011b \u00fasp\u011b\u0161n\u00fd web","description":"Pokud si chcete navrhnout webov\u00e9 str\u00e1nky sami, m\u011bli byste se zam\u011b\u0159it na to, aby m\u011bl web dostate\u010dnou n\u00e1v\u0161t\u011bvnost a zaujal z\u00e1kazn\u00edky. Je z\u0159ejm\u00e9, \u017ee webov\u00e9 str\u00e1nky se budou li\u0161it podle toho, v jak\u00e9m oboru podnik\u00e1te. Podle tohoto oboru je pot\u00e9 dobr\u00e9 zjistit, jak\u00e1 jsou nej\u010dast\u011bj\u0161\u00ed slova, kter\u00e9 lid\u00e9 zad\u00e1vaj\u00ed p\u0159i vyhled\u00e1v\u00e1n\u00ed firem ve va\u0161em oboru. […]","datePublished":"2019-10-13","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.upmas.cz\/author\/#Person","name":"","url":"https:\/\/www.upmas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"upmas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.upmas.cz\/wp-content\/uploads\/img_a357409_w3878_t1572080841.jpg","url":"https:\/\/www.upmas.cz\/wp-content\/uploads\/img_a357409_w3878_t1572080841.jpg","height":0,"width":0},"url":"https:\/\/www.upmas.cz\/jak-vytvorit-komercne-uspesny-web\/","about":["Web"],"wordCount":422,"articleBody":"Pokud si chcete navrhnout webov\u00e9 str\u00e1nky sami, m\u011bli byste se zam\u011b\u0159it na to, aby m\u011bl web dostate\u010dnou n\u00e1v\u0161t\u011bvnost a zaujal z\u00e1kazn\u00edky. Je z\u0159ejm\u00e9, \u017ee webov\u00e9 str\u00e1nky se budou li\u0161it podle toho, v jak\u00e9m oboru podnik\u00e1te. Podle tohoto oboru je pot\u00e9 dobr\u00e9 zjistit, jak\u00e1 jsou nej\u010dast\u011bj\u0161\u00ed slova, kter\u00e9 lid\u00e9 zad\u00e1vaj\u00ed p\u0159i vyhled\u00e1v\u00e1n\u00ed firem ve va\u0161em oboru. Tato slova je pot\u00e9 dobr\u00e9 zahrnout do obsahu webov\u00e9 str\u00e1nky. Z\u00e1kazn\u00edci by tak\u00e9 m\u011bli na va\u0161em webu snadno naj\u00edt to, co hledaj\u00ed. Pokud budou nuceni proch\u00e1zet kv\u016fli informaci cel\u00fd web, n\u011bkolik z\u00e1lo\u017eek a velk\u00e9 mno\u017estv\u00ed textu, v\u00e1\u0161 web nakonec opust\u00ed bez jak\u00e9koliv odezvy a informace budou hledat jinde. Pokud m\u00e1te na webu velk\u00e9 mno\u017estv\u00ed informac\u00ed, kter\u00e9 se nedaj\u00ed nebo je nechcete omezit, um\u00edst\u011bte na sv\u016fj web vyhled\u00e1va\u010d, pomoc\u00ed kter\u00e9ho n\u00e1v\u0161t\u011bvn\u00edk najde to, co hled\u00e1. D\u016fle\u017eit\u00e1 je tak\u00e9 grafick\u00e1 str\u00e1nka webu. Ta by m\u011bla zaujmout, nem\u011bla by tedy b\u00fdt \u00fapln\u011b oby\u010dejn\u00e1, ale na druhou stranu by nem\u011bla p\u016fsobit lacin\u011b. Grafick\u00e1 str\u00e1nka se samoz\u0159ejm\u011b tak\u00e9 bude li\u0161it podle oboru, ve kter\u00e9m podnik\u00e1te. Grafick\u00fd vzhled ale p\u0159ich\u00e1z\u00ed na \u0159adu a\u017e po vytvo\u0159en\u00ed obsahov\u00e9 str\u00e1nky webu. Tak\u00e9 m\u016f\u017eete p\u0159enechat tento krok na odborn\u00e9m grafikovi, kter\u00fd v\u00e1m porad\u00ed a vymysl\u00ed grafiku tak, aby zaujala n\u00e1v\u0161t\u011bvn\u00edky va\u0161eho webu. A jak vlastn\u011b zhodnotit, zda je web \u00fasp\u011b\u0161n\u00fd nebo ne? K tomu, abyste toto mohli hodnotit, si mus\u00edte stanovit vyty\u010den\u00e9 c\u00edle, kter\u00e9 budou snadno m\u011b\u0159iteln\u00e9 a bude tedy mo\u017en\u00e9 po n\u011bjak\u00e9m \u010dase vyhodnotit, zda t\u011bchto c\u00edl\u016f bylo dosa\u017eeno \u010di nikoliv. Nen\u00ed tedy vhodn\u00e9 jako c\u00edl stanovit nap\u0159. n\u00e1sleduj\u00edc\u00ed: “Budu m\u00edt vysokou n\u00e1v\u0161t\u011bvnost sv\u00fdch webov\u00fdch str\u00e1nek”. Co je vysok\u00e1 n\u00e1v\u0161t\u011bvnost? Pro n\u011bkoho je hodn\u011b n\u00e1v\u0161t\u011bvn\u00edk\u016f nap\u0159. deset, n\u011bkdo pot\u0159ebuje n\u00e1v\u0161t\u011bvn\u00edk\u016f tis\u00edc. V\u00e1\u0161 c\u00edl by tedy m\u011bl obsahovat konkr\u00e9tn\u00ed \u010d\u00edslo a term\u00edn, do kdy m\u00e1 b\u00fdt spln\u011bn, nap\u0159.: “Do m\u011bs\u00edce budu m\u00edt n\u00e1v\u0161t\u011bvnost sv\u00e9ho webu 1000 shl\u00e9dnut\u00ed.”                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak vytvo\u0159it komer\u010dn\u011b \u00fasp\u011b\u0161n\u00fd web","item":"https:\/\/www.upmas.cz\/jak-vytvorit-komercne-uspesny-web\/#breadcrumbitem"}]}]